When was the last time you thought about your email signature and how it can help your business? If you’re like most busy entrepreneurs, its probably been a long time – if ever. Chances are the emails that you are sending from your business account are being opened and read which makes them a valuable tool to invite your ideal customer to take the next step with you.
Now, for the purpose of this post, we are not talking about the email signature you use for the automated emails that are sent en mass to your entire list. We are talking about the personal emails that you send every day in response to customer requests, individual follow-ups, and the like.
So, how can you make the most of each of the emails you send every day?
One simple – and free – solution is to optimize your email signature so that it’s working hard for you and making things very easy for your ideal clients.
Your email signature is more than just a way to close your email message. It’s an opportunity to invite your ideal customer to take the next step with you – whatever that next step is. Whether you are launching a new course or product and want them to learn more or you are wanting to share your latest freebie, you email signature in the perfect place to add that call to action.
About now you’re probably thinking “This is all great, but what do information do I really need on my email signature?”
What you really need in your email signature
Let’s start with a few ground rules for email signatures in general. They need to be short and sweet – 3 to 4 lines of text at max. You want to give the most important information clearly, without distracting your reader with information overload.
Your email signature should always include your name/title and clickable website + social media links. These are the places that your ideal customer is going to go first to get to know, like, and trust you. You have to make it EASY for your ideal customer to find you on every platform you use.
- Name & Title/Business Name
- Clickable homepage/landing page/portfolio link – This is the link to the most relevant info about you and the work you offer
- Clickable social media links
- CTA / Optional Info
Line 4 is always there for your optional information. Things like your call to action go here. This is the perfect place for revolving content -such as your latest blog, podcast, youtube video – and direct invitations to work with you or join your current program or buy your latest product, or even to feature a sale or special discount code. Line 4 can even be a phone number if you use that as an alternative means of communication with customers. If you want to make your email signature more personal add an image of yourself or add your business logo for a more professional touch.
Lastly, there are a few things you never want to do with your email signature.
The first being, never use an image as your entire email signature. Not everyone has their email set up to receive images and images don’t have clickable links – make it easy for your audience to get to your stuff.
The other is not to have too much information. Less is more when it comes to an email signature. You want to give your ideal customer the most important information first. They will find the rest by visiting your website and social media accounts.